KIMBERLY KAUFMAN

Founder of Motus | Creative Design & Brand Systems

I’m a creative who builds brand stories that grow with intention.
My background spans CPG, heritage manufacturing, and lifestyle brands. I move between strategy and execution, from shaping direction to “building the thing myself”.
I spend a lot of time outside. I think in systems. I care about momentum.
I bring:
- Structure
- Clarity
- Creative Direction
- Launch Thinking
- Hands-On Execution
I do this to bring clarity. To define a brand’s voice, align it with the right audience, and make sure it reflects what it stands for.
I look for what’s off. I simplify. I align the voice, visuals, and strategy so they move together.
Then I build the structure that lets it scale without losing itself, and continues to grow organically.

I care about the big picture.

In branding, that means clarity: how the voice, visuals, product, and experience all support each other.

Over the past decade I’ve led creative, built launches, shaped packaging, written campaigns, and developed marketing systems from the ground up.

Some days it’s strategy.
Some days it’s design and execution.
Often it’s bringing all of it together so the brand moves as one.

I spend a lot of time outside hiking, climbing, carrying what I need and leaving the rest behind. It’s probably not unrelated to how I work.

I’m interested in thoughtful, timeless work.

If that’s what you’re building, I’d love to hear about it.