BRAND STRATEGY & CREATIVE DIRECTION FOR LIFESTYLE BRANDS

01. BRAND DIRECTION

• Brand positioning & refinement
• Messaging systems
• Product and campaign conceptualization
• Creative leadership across touchpoints
Strategy and direction built to align every piece of the brand, not just the logo.
02. VISUAL SYSTEMS

• Identity development
• Packaging
• Print & catalogue design
• Website design
Clear. Cohesive. Built to hold up over time.
03. STORY & CONTENT

• Photography
• Copywriting
• Campaign development
• Launch assets
Everything should feel like it belongs to the same brand, not different departments.
04. HOW I WORK

I don’t separate strategy from design or story from structure.
They inform each other.
I stay with a project from first conversation to final delivery so the thread doesn’t break. The world builds gradually: layered, refined, adjusted, until it feels aligned.
Not louder.
Just clearer.

BRANDS I’VE WORKED WITH: Samson Manufacturing, Friendly Loom, Genuine Foods, Salt & Lime, Mudita, Tree-Free Greetings, The Mountain, Duracell, Ben & Jerry’s, Charmin, Accipiter Fieldcraft, Wild Monk, Kellogg, Spring Hill Children’s Center & more

PUBLISHED IN: Northern Woodlands Magazine, The Raven Review, Shot Daily/Business & more