Visual Storytelling for Heritage, Outdoor & Lifestyle Brands by Kimberly Kaufman

 

BRANDS I’VE WORKED WITH: Packfire, Friendly Loom®Samson Manufacturing, Genuine Foods, Salt & Lime, Mudita, Tree-Free Greetings, The Mountain, Duracell, Ben & Jerry’s, Charmin, Accipiter Fieldcraft, Wild Monk, Kellogg, Spring Hill Children’s Center & more

PUBLISHED IN: Northern Woodlands Magazine, The Raven Review, Shot Daily/Business & more

Case Studies

[Click images to see full study.]

Friendly Loom: Revitalizing a heritage textile brand through story-driven creative direction.

Samson Manufacturing:

Genuine Foods

Year
2025

Year
2020-2022

Salt & Lime

The Mountain

Year
2015-2020

Lifestyle & Brand Photography

Year
2016-present

  • 01. BRAND DIRECTION

    • Brand positioning & refinement
    • Messaging systems
    • Product and campaign conceptualization
    • Creative leadership across touchpoints

    Strategy & direction built to align every piece of the brand, not just the logo.

  • 02. VISUAL SYSTEMS

    • Identity development
    • Packaging
    • Print & catalogue design
    • Website design

    Clear. Cohesive. Built to hold up over time.

  • 03. STORY & CONTENT

    • Photography
    • Copywriting
    • Campaign development
    • Launch assets

    Everything should feel like it belongs to the same brand, not different departments.

  • 04. HOW I WORK

    I don’t separate strategy from design or story from structure.

    They inform each other.

    I stay with a project from first conversation to final delivery so the thread doesn’t break. The world builds gradually: layered, refined, adjusted, until it feels aligned.

    Not louder.
    Just clearer.