Photography Direction & Visual Content Creation

Partnered with Genuine Foods to execute a brand-aligned photoshoot focused on capturing authentic, mission-driven food service environments.

The objective was to create imagery that reflected the organization’s values; quality, care, and community, while elevating the professionalism and authenticity of their visual assets.

Deliverables included:

  • Styled food photography

  • Environmental imagery

  • Team and service moments

  • Digital-ready assets for marketing and internal use

The focus was authenticity over staging — capturing real moments with intentional composition and light.

Strategy

Align Visual Tone with Mission

Genuine Foods operates at the intersection of nutrition, education, and community. The photography needed to reflect that — not generic food styling, but purposeful, human-centered storytelling.

Authenticity

Rather than overproduced visuals, the approach emphasized:

  • Natural light

  • Genuine interactions

  • Clean, professional framing

  • Warm color balance

The goal was credibility and approachability.

Create a Flexible Asset Library

Imagery was composed with versatility in mind and optimized for:

  • Website usage

  • Social media

  • Internal communications

  • Marketing materials

The strategy was simple: deliver a cohesive visual library that could scale across platforms.